Seller's Guide

The story of your home is already written...it’s all about properly sharing it.

@properties Christie's International Real Estate showcases your home to the largest audience of homebuyers through marketing programs that are built around EXPOSURE – exposure through an internal network of agents and their client databases; through an in-house marketing department with full print and digital capabilities; and through an exhaustive catalog of online, mass media and grassroots marketing initiatives – all tailored to address the specific challenges and opportunities of the marketplace.

Our Marketing Gameplan outlines a thoughtful, strategic approach to showcasing your home. By combining targeted outreach, compelling presentation, and proven promotional techniques, we ensure your property captures attention and reaches qualified buyers.

What is your home worth? @properties Christie’s International Real Estate is in the best position to answer that question accurately thanks to experience and technology like our Digital Comparative Market Analysis. Updated in real time, this interactive report helps us gauge market activity and determine the appropriate list price, so you can achieve the most lucrative and time-efficient sale.

Staging helps present your home in the best possible light. It can be as simple as rearranging a few pieces of furniture or as elaborate as hiring a professional to furnish an empty home, right down to the plants and artwork.

Here are just a few staging tips that will make your home more marketable.

• Eliminate excess or oversized furniture so the room doesn’t feel overcrowded.Remove clutter from all surfaces in the kitchen, bathrooms and throughout the home.
• Allow as much light to come in as possible. Open draperies and shades, remove unnecessary blinds and move any items that may obstruct windows.
• While personal photographs and mementos add warmth and character to a home, use them in moderation so buyers will focus on the home and be able to envision it as their own.
• Add furniture, plants or potted flowers to outdoor spaces to make a great first impression on buyers.